So basically I’m just typing whatever come into my mind at this point. I suppose you already heard that Miku Hatsune is in Toyota USA’s newest Corolla TV commercial airing in U.S. Television. If you haven’t, watch the videos below and see Miku in all her glory drive a Corolla.
So basically, Miku Hatsune is the new face of Toyota as of the moment in the U.S. Pretty neat, isn’t it? But these Toyota TV Ads are yielding mixed results.
At one corner, there are those that are happy that Miku Hatsune (and Vocaloid in general) is finally getting the recognition that she deserves, that she now will be seen prominently in American TV because of the new Toyota commercial. At another corner, there are those that are not happy with new Toyota ad because the commercial may and will invite normalfags and hipster anime fans into the Vocaloid fandom which may lead to the inevitable downfall and ruin of the Miku Hatsune (and Vocaloid) fandom. Some even have e-mailed Toyota to stop the TV ads to protect the Vocaloid fandom.
I think both sides present really valid arguments, but what is the real deal with the Toyota Miku TV commercials?
Personally, I think that Toyota reaching out to the nerd market is kind of awkward but it may work, I mean some of the well-off nerds that I know who don’t own automobiles yet are happy with commuting but are thinking of buying a car out of necessity and are thinking of buying a Toyota car because of the Miku commercial, while most would rather stick to spending on real basic needs and their animu collection.
Vocaloid has been steadily gaining fans around the world but still, it isn’t considered mainstream even by the fans themselves. The real implication of the Toyota Miku TV ads is that this is a make or break situation for Vocaloid as it tries to break into mainstream American audience.