Toyota might have Miku Hatsune but Mazda motors have Kirino!
So what does this mean? I think what this means is that that car companies are seeing otaku as an untapped market revenues and they have seen female anime characters can generate attention to their products.
It seems that female anime characters are being used more by import car companies for advertising and marketing purposes. With the use of female anime characters in advertisements, will otaku finally be buying cars?